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Using content to evaluate loyalty and customer retention
With apps, social media and email just a tap away, the opportunities for loyalty schemes and customer retention programmes are virtually limitless. But with so many options, how...
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Print media advantages you’d be crazy to ignore
There are distinct print media advantages that have been overlooked since the arrival of digital,...
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What is branded content? A definitive guide
There are many ways to market your brand to potential customers, but one of the most effective...
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Content strategy 2020s: the new content and media mix for brands
Content strategy, content marketing and branded content has exploded over the past 20 years as new...
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