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The commercial print strategy luxury brands often overlook
Luxury print asks a brand to make a statement. It demands investment, care and confidence, and it asks a business to think beyond immediate reach into something slower, more...
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The commercial print strategy luxury brands often overlook
Luxury print asks a brand to make a statement. It demands investment, care and confidence, and it...
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How a brand magazine can be the missing link in your content marketing
A printed brand magazine is a way for a company to strengthen its identity and promote its products...
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The value of advertising in membership magazines
When it comes to advertising in membership magazines, the benefits and results can often differ...
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Should brands consider content paywalls?
Many brands are now emulating media businesses with highly evolved content marketing agendas to...
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How to monetise content marketing for brands
The concept of monetising content is a familiar one. Advertising has historically been the go-to...
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Christmas marketing ideas
Christmas is the ultimate time to generate revenue for any business - so naturally, some real...
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Automotive brand partnership marketing
Automotive brand partnership marketing is increasingly becoming an interesting and tactical part of...
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Why and how to outsource advertising sales?
If you are a brand, membership group, professional association or anyone with a print magazine or...
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The value of brand partnerships in content
Brand partnerships are admittedly nothing new, but co-branding is a strategic marketing activity...
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Print media advantages you’d be crazy to ignore
There are distinct print media advantages that have been overlooked since the arrival of digital,...
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What is branded content? A definitive guide
There are many ways to market your brand to potential customers, but one of the most effective...
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