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Using content to evaluate loyalty and customer retention
With apps, social media and email just a tap away, the opportunities for loyalty schemes and customer retention programmes are virtually limitless. But with so many options, how...
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Latest insights
5 luxury print magazine strategies
Luxury brand magazines are a highly effective way to communicate with the discerning – and changing...
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What you need to know about digital magazines
Digital magazines offer a compelling tool for today’s marketing experts and they can give you a...
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What to look for when working with a content marketing agency
Working with a content marketing agency is supposed to save you time and make your life easier. But...
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Are you missing out on valuable brand partnerships?
It’s more important than ever for membership organisations to look at opportunities to provide real...
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The benefits of membership magazines
Membership organisations are a great way to build brand communities and bring people together...
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What effect will AI have on the content industry?
These are exciting but volatile times in the content industry, and that’s because the introduction...
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Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications
EV or electric vehicle marketing requires a very new strategy for car brands. While there are still...
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How to get sustainable travel content marketing right
We’re living in interesting times, especially in the travel and tourism sectors – and this...
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Why luxury brands need SEO (and how to get it right)
SEO (Search Engine Optimisation) delivers both awareness and reach for luxury brands: the aim of...
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Why use email marketing?
Despite rapid development and change across the marketing industry over the last decade, email...
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The best creative car campaigns
Despite being an innovative product-centric industry, the automotive world has been slow to adopt...
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Hotel content marketing and the value of loyalty programmes
Hotel content marketing is increasingly important simply because in the hotel (and wider business)...
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