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How to use branded content to create loyalty and customer retention
Branded content has long been used and publicised as a marketing technique to acquire consumers, however its role in generating loyalty and customer retention is just as...
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Latest insights
Automotive marketing ideas during the coronavirus pandemic
Innovative automotive content marketing ideas have helped Porsche Club GB keep in touch with...
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How to access the value of automotive influencers
Automotive influencers are nothing new – you can discover some automotive social media examples here
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Automotive content marketing gold: dogs, car seats and cameras
How car-related searches suggest a valuable role for automotive content marketing… Think With...
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5 ways to master a contract magazine distribution strategy
If you're a brand with a print magazine, you should approach your magazine distribution strategy in...
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Brand communities and Generation Y, Millennials and Generation Z
Brand communities for Generation Y, Millennials and Generation Z are an increasing consideration...
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Dialogue’s Automotive Marketing Report out now
In 2018, we released our first ever automotive marketing report looking at how consumers are...
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How can brand communities play a role in developing customer loyalty?
Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
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Automotive Marketing Report – Updated for 2019!
In 2018, we created our first Automotive Marketing Report looking at how consumers respond to...
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Best car campaigns: are Paloma Faith, Will.I.Am and Nicki Minaj worth the price tag?
Automotive brands have been aligning themselves with music to deliver new car campaigns and...
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Europe’s largest official Porsche Club on the power of automotive content marketing, events and community
Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward...
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Why any luxury marketing strategy needs content to create brand advocates
The aura of exclusivity that surrounds luxury brands is intrinsic to their appeal and luxury...
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Automotive marketing takes a new stage at CES
Dialogue’s technology contributor, James Day, checks in at CES, Las Vegas and explores a new...
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