Featured
Brand communities – Part 1: Why brand communities matter more than loyalty schemes
There was a time when a sleek card and a tiered points system were enough to signal loyalty. Today, a free upgrade or early access email rarely feels like a true perk. High value...
Read more
Latest insights
Dialogue's CEO Zoë Francis-Cox, 25 years in the content marketing industry
Meet Dialogue Content Marketing CEO Zoë Francis-Cox, who is celebrating 25 years with the company....
Read more
Is your web content fit for purpose?
Your content marketing strategy demands well-crafted written content. Your website needs it, your...
Read more
Using content to evaluate loyalty and customer retention
With apps, social media and email just a tap away, the opportunities for loyalty schemes and...
Read more
How a brand magazine can be the missing link in your content marketing
A printed brand magazine is a way for a company to strengthen its identity and promote its products...
Read more
Accelerating engagement – target EV customers with smarter content
The electric vehicle (EV) market has entered a new era – once a niche category reserved for early...
Read more
Content marketing – are you taking a sustainable approach?
For luxury and premium brands, content marketing remains one of the most powerful tools for...
Read more
The changing face of the luxury consumer
In our increasingly digitised environment, our world changes faster than ever, with new technology...
Read more
How to create a digital magazine
One of the most important principles of content marketing is to deliver your content to your...
Read more
How to repurpose content
Repurposing content for different audiences and platforms is a cost-effective way to help your...
Read more
What’s next for luxury digital marketing?
Digital marketing is essential for luxury brands, reflecting its growing significance across all...
Read more
Storytelling for luxury brands
Storytelling for luxury brands is nothing new, but digital media has certainly made it a vital part...
Read more
Sustainability, storytelling and personalisation: the future of luxury travel marketing
At Dialogue, we work with luxury brands from a range of sectors and understand the need for a deep...
Read more
