Latest insights

Europe’s largest official Porsche Club on the power of automotive content marketing, events and community

Europe’s largest official Porsche Club on the power of automotive content marketing, events and community

Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward...
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Why any luxury marketing strategy needs content to create brand advocates

Why any luxury marketing strategy needs content to create brand advocates

The aura of exclusivity that surrounds luxury brands is intrinsic to their appeal and luxury...
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Automotive marketing takes a new stage at CES

Automotive marketing takes a new stage at CES

Dialogue’s technology contributor, James Day, checks in at CES, Las Vegas and explores a new...
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Why millennials value brand communities and what makes them loyal

Why millennials value brand communities and what makes them loyal

More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a...
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Automotive marketing and the art of ‘anti-selling’

Automotive marketing and the art of ‘anti-selling’

The future of car marketing looks set to be very different to what we have become accustomed to...
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