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When every yacht is different, how do you communicate what makes your brand distinctive?
A finished superyacht is usually the easiest part of a bespoke project to communicate. It can be photographed, filmed, measured and described. Less visible is the particular way...
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Latest insights
How to access the value of automotive influencers
Automotive influencers are nothing new – you can discover some automotive social media examples here
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5 ways to master a contract magazine distribution strategy
If you're a brand with a print magazine, you should approach your magazine distribution strategy in...
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How can brand communities play a role in developing customer loyalty?
Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
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Why any luxury marketing strategy needs content to create brand advocates
The aura of exclusivity that surrounds luxury brands is intrinsic to their appeal and luxury...
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Automotive marketing and the art of ‘anti-selling’
The future of car marketing looks set to be very different to what we have become accustomed to...
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