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The guest confidence gap: when discovery isn’t enough
AI has made it easier for guests to find and compare luxury hotels, but it has not made them any quicker to book. As discovery accelerates, the harder commercial task is building...
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Latest insights
Why any luxury marketing strategy needs content to create brand advocates
The aura of exclusivity that surrounds luxury brands is intrinsic to their appeal and luxury...
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Automotive marketing and the art of ‘anti-selling’
The future of car marketing looks set to be very different to what we have become accustomed to...
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