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The guest confidence gap: when discovery isn’t enough
AI has made it easier for guests to find and compare luxury hotels, but it has not made them any quicker to book. As discovery accelerates, the harder commercial task is building...
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Latest insights
5 luxury print magazine strategies
Luxury brand magazines are a highly effective way to communicate with the discerning – and changing...
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Are you missing out on valuable brand partnerships?
It’s more important than ever for membership organisations to look at opportunities to provide real...
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The benefits of membership magazines
Membership organisations are a great way to build brand communities and bring people together...
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How to get sustainable travel content marketing right
We’re living in interesting times, especially in the travel and tourism sectors – and this...
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Why luxury brands need SEO (and how to get it right)
SEO (Search Engine Optimisation) delivers both awareness and reach for luxury brands: the aim of...
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The best creative car campaigns
Despite being an innovative product-centric industry, the automotive world has been slow to adopt...
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Hotel content marketing and the value of loyalty programmes
Hotel content marketing is increasingly important simply because in the hotel (and wider business)...
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Delivering luxury email marketing
For many brands, the COVID-19 pandemic ushered in a new digital age that forced them to adapt and...
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What brands need to know about equestrian marketing
There are 27 million people in Britain with an interest in the equestrian industry, according to a ...
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How to access the value of automotive influencers
Automotive influencers are nothing new – you can discover some automotive social media examples here
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5 ways to master a contract magazine distribution strategy
If you're a brand with a print magazine, you should approach your magazine distribution strategy in...
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How can brand communities play a role in developing customer loyalty?
Any business would be lying if they said they didn’t like to have a shiny new customer walk through...
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